Confident contractor in branded workwear reviewing a project schedule on a tablet on an active construction site in warm cream and dark green tones
Industry hub 1

Marketing for construction and trades

We help construction firms, trade contractors and home service providers win high-value jobs online. From fast mobile websites to missed-call text-back AI, we solve the exact customer acquisition challenges trades face every day.

The trade problems we fix

Why trades struggle to get customers online

Most contractors lose jobs before the first quote. Here is where it usually breaks down.

Calls go to voicemail on job sites

You are on a roof or under a sink. The caller rings a competitor. Missed calls are missed jobs.

Slow, out-of-date websites

A site built in 2015 loads slowly on a phone and never shows up in map results for 'plumber near me'.

Ad spend with no booked jobs

Ads run to a homepage with no clear next step, and leads are not followed up fast enough to close.

No reviews and no referrals

Happy customers are never asked for a review, so new searchers pick the company with more stars.

How our 5 services help

The full stack that fixes every leak

Each service plugs one hole in the chain from search to booked job to repeat work.

Website Design

Fast, mobile-first sites built to turn 'plumber near me' searches into quote requests and booking calls.

Explore Website Design

Lead Generation

Google Search and Meta Ads that put you in front of buyers the moment they need a trade.

Explore Lead Generation

AI Agents & Automation

Missed-call text-back and 24/7 AI reception so a busy day on site never costs you a lead.

Explore AI Agents & Automation

CRM System

Pipelines and automated review requests that turn one job into repeat work and 5-star reviews.

Explore CRM System

Social Media Content

Before-and-after project galleries and seasonal posts that build trust before the first call.

Explore Social Media Content
Ukuthula strategy team planning a contractor lead generation campaign on a wall board with dark green and cream brand accents
We map your trade keywords, ad budget and follow-up flow before we build a single page.
Sample results

What trades typically see

Typical outcomes within 60 to 90 days of running the full system.

Plumbing company
+310% Enquiries

Local Google Search Ads plus a fast mobile landing page and missed-call text-back AI lifted quote requests.

HVAC company
$24 Cost Per Lead

Seasonal service ads on a mobile landing page cut emergency repair leads from $60+ to $24 each.

Roofing company
+19% Closed Quotes

CRM quote follow-ups recovered quotes that used to go cold after the first email.

Your specific trade

Pick your trade for a tailored plan

Each trade has its own search behavior, season and customer. See a focused plan for yours.

Home Renovation

Full home remodels, structural additions and interior refurbs.

General Contractors

Custom builds, extensions and major contractor projects.

HVAC Companies

AC repair, heating installs and seasonal maintenance calls.

Plumbers

Emergency calls, leak repair and pipe replacement leads.

Electricians

Rewiring, EV chargers and emergency electrical calls.

Roofing Companies

Roof replacement, storm repair and inspection leads.

Kitchen Companies

Kitchen design, custom cabinetry and remodelling quotes.

Bathroom Remodelers

Bathroom renovation, tile work and vanity installs.

Flooring Companies

Hardwood, tile, vinyl and carpet supply and install.

Painters

Residential and commercial interior and exterior painting.

Landscapers

Garden design, paving, turf and hardscaping projects.

Solar Installers

Residential and commercial solar panel and battery installs.

Pool Builders

Custom swimming pool construction and renovation.

Handymen

Home repairs, maintenance and local fix-it jobs.

FAQ

Construction marketing questions answered

Yes. We work with plumbers, HVAC, roofers, electricians, general contractors, renovation companies, kitchen and bath firms, flooring, painters, landscapers, solar installers, pool builders and handymen. Each gets a plan built around its season and search behavior.
Free 100% Confidential Growth Audit

Get your free website and lead generation audit

Tell us about your business. We review your website, local search rankings and lead setup, then send a clear plan to double your enquiries within 24 hours.

1

About your business

2

Your contact details

No credit card required 24-hour delivery 100% free & confidential South Africa & USA